The award aims to encourage companies, freelance designers, students, and start-ups that offer products and services in Germany to engage in sustainable practices and to help anchor the principles of sustainable development more firmly in public awareness. It seeks to demonstrate that responsible action not only helps to solve social and ecological problems on a global or local scale but can also increase profitability and competitiveness. The challenges of climate change, resource scarcity, and species loss are intensifying. At the same time, the competencies of the sustainable economy in Germany are growing. Pioneers from all sectors have long demonstrated which solutions work and how practical transformation can be achieved. Now, the task is to spread their knowledge and experience widely. Therefore, the 17th German Sustainability Award recognizes 'beacons' with impact and radiance that make special contributions to transformation.