Shaping transformation
German Sustainability Award Products
How are your offerings changing the world? Which products and solutions does your company use to drive sustainable change? What are the "lighthouses" in your portfolio?
Applications from 6 May:
We are looking for the best solutions for
a sustainable future.
The GSA for products and services that provide answers to the key challenges of our time
- bold, innovative and effective
While the GSA for companies refers to the entire company and the complete portfolio of products and services, the product award honours individual solutions. Here, companies can submit their particularly sustainable offerings, the "lighthouses" with impact and appeal.
These can be tangible products, but also services, systems, campaigns and initiatives that are recognised in at least one of the five fields of
- climate
- resources
- Nature
- Value chain
- Society
make special contributions to the transformation.
Participation is simple and digital: Enter the sustainability profile of your solution with our partner score4more by describing the sustainability problem, the solution approach of your product, the impact already achieved and the narrative on which communication about the product is based. Also briefly introduce your company. You can attach additional information, product photos and the sustainability report via upload or links in your profile.
All submissions will be pre-evaluated by an assessment team from research and consultancy. Five expert juries will then decide on the nominees, finalists and winners in the five categories/transformation fields.
The award is expected to be presented at the 17th German Sustainability Day on 28 and 29 November 2024 in Düsseldorf.
The award is presented in five categories.
Present your solution with a focus on the transformation field in which it has or should have a particular impact.
Products and solutions that protect the climate
and enable adaptation.
Sustainable products and services reduce CO2 emissions,
promote renewable energies or even have "negative" emissions.
Companies can make decisive contributions through energy-saving and CO2-neutral solutions, efficiency in use, solutions for the energy and mobility transition, production methods with maximum energy efficiency and the use of renewable energies, materials with the lowest energy consumption and processes for sustainable CO2 removal and reuse, among other things. It is also about solutions for improving climate resilience and protection against extreme weather events, flooding, heat and drought.
Products and solutions that regenerate our nature.
Sustainable products help to protect natural habitats and regenerate the environment.
Companies can help to preserve and protect nature by using raw materials from sustainable agriculture and forestry, favouring materials that do not endanger protected natural areas, seas and rivers or endangered species, avoiding hazardous substances and recycling critical materials. A key criterion here is low land use throughout the entire life cycle. Solutions that enable the direct natural regeneration of oceans and rivers, soils and ecosystems using new technologies, digitalisation and/or sustainable processing methods, for example, are also in demand
Products and solutions that conserve resources.
Sustainable products and services optimise the use
of resources and minimise the consumption of finite raw materials.
They can increase utilisation rates and material productivity and enable new business models by using product-as-a-service concepts in sharing and closed-loop systems, renewable, recycled, used or sustainably produced materials, among other things. Companies can also have a decisive influence on resource conservation by utilising particularly material-efficient production methods and high-quality recycling throughout the entire life cycle (e.g. in the cradle-to-cradle logic) as well as by replacing material products with immaterial services. Solutions that help to use water efficiently and sustainably, close water cycles and minimise water losses in the agricultural or sanitary context, for example, are also becoming increasingly important.
Products and solutions that strengthen society.
Sustainable products strengthen society, regions and
end consumers, and improve people's quality of life.
Among other things, through innovations for education, health, inclusion and social participation, through solutions for regional development and the strengthening of communities in urban and rural areas, through active commitment to democracy and an open society, against unequal treatment or discrimination (e.g. based on gender, age, culture, origin, sexual and religious orientation), companies promote social cohesion with their solutions. Affordable, consumer-friendly innovations with real added value for end consumers, intercultural communication and wide-ranging participation also strengthen positive social development.
Products and solutions that inspire change through fair value chains.
Sustainable products support the people who make them,
with equal opportunities and socially empowering working conditions.
Companies contribute to a fairer world through a value chain based on cooperation, transparency and appreciation, fair treatment of their own employees and partners in the upstream and downstream value chain throughout the life cycle, the selection of conflict-free materials and certified/audited suppliers and the minimization of negative effects on the health of all those involved. Solutions are also needed that directly improve working conditions along the value chain - be it through healthier and safer workplaces, empowering and training employees or supporting new family-friendly working models.
This is how the product award works.
Based on their sustainability profiles, the GSA recognizes innovative solutions that have a positive impact on our planet and society. Companies that set standards for a more environmentally friendly and liveable future are invited to enter.
Products.
The DNP defines products as sustainable solutions of all kinds, i.e. not only physical objects, but also services, systems, campaigns and initiatives that solve sustainability problems with effectiveness ("doing the right things"), efficiency ("doing things right") and/or sufficiency ("doing less").
While the DNP for companies refers to the entire company and the complete portfolio of products and services, the Product Award focuses on individual solutions and their impact.
Application.
The application phase runs from May 6 to June 14, 2024, during which time all companies that offer products and services in Germany can apply via the score4more platform by creating up to three solution profiles.
At the same time, particularly exemplary products, services and systems will be researched in the score4more company database, which includes key measures and solutions from around 2,000 companies to date. The companies are invited to create their own solution profiles for these solutions in the score4more database and thus take part in the product competition.
Sustainability profiles.
To apply for the product prize, the company must first be introduced. The existing company profile on score4more can be used for this or a new profile can be created by registering. The relevant data for submission follows in the solution profile
- Name and brief description of the solution with photo/illustration
- Selection of 1st transformation field from climate, resources, nature, value chain or society and max. two further fields
- Addressed sustainability problem and solution
- (measurable) impact
- Narrative on which the communication about the product is based
- Links to website, product documents and impact analyses
Pre-evaluation.
From all profiles, the assessment team identifies the submissions with particularly effective, innovative and pioneering contributions to transformation. The assessment team analyzes the information on the main questions according to problem, solution, impact and narrative (supported by the information in the appendices). They use a scoring model to determine a shortlist, which is presented to the expert jury in the respective field for a decision.
Expert juries for all transformation fields.
Independent expert juries select the best products in each of the transformation fields based on the applications and research. The panels, each consisting of around five members, are made up of representatives from industry practice, civil society, consulting and research. The finalists will be notified.
The profiles of researched lighthouse products can be detailed, completed or updated by the companies. The expert juries then decide on the winners in each of the five categories.
Decision criteria.
Solutions that make a particularly effective contribution to transformation and are therefore exemplary in their market will be recognized.
It is about products and services that send the right signals in terms of successful transformation and/or represent "beacons" in their sectors. In addition, the jurors can consider different product groups in order to highlight exemplary examples from different sectors. They can also take into account development dynamics that make it clear, for example, that a solution has evolved from problematic sustainability balances.
A symbol ofsustainability.
By licensing the GSA seal, companies can label their products and thus document their leading position in the field of sustainability - for customers, suppliers, the media and the financial world. The GSA seal is a renowned external recognition, makes lighthouse products recognizable and ensures a head start in the market. The GSA seal provides consumers and potential business partners with guidance in their search for sustainable alternatives. Micro-enterprises and start-ups receive the seal free of charge.
Five juries decide.
In each transformation field, independent jurors will decide on the finalists and winners based on the jury documents, personal expertise and insights from the stakeholder groups they represent. They are currently being put together.
Benefit from the GSA.
Taking part in the product prize is worthwhile - and not just for the winners.
The GSA products anticipate the
Green Claims Directive of the EU.
In principle, the seal is not an "environmental claim" as defined by the EU's "Green Claims Directive", expected to come into force in 2026. Nevertheless, the solution profiles are aimed at the required scientific verifiability of product-related claims.
With the Green Claims Directive, the EU wants to create clear and transparent standards for the use of environmental claims for companies' products and services. In the interests of consumers, the main aim is to counter vague, unfounded or false climate claims.
In future, environmental claims may only be made if they can be scientifically proven (the regulation does not apply to claims relating to the social pillar of sustainability). The first step will probably focus on life cycle analyses (LCA), with the "Product Environmental Footprint" (PEF) and science-based environmental labels such as the "Blue Angel" being discussed as assessment tools. In the second step, environmental claims on products and services are to undergo testing by accredited independent bodies before they are made.
The directive will not be adopted before summer 2024 and must then be transposed into national law by the member states within two years, meaning it will not come into force until 2026/2027. However, in view of competition law and the forthcoming Empowering Consumers For The Green Transition Directive, companies should already be able to substantiate green claims now.
The GSA Products seal is not an environmental statement, but documents the decision of an independent jury. Nevertheless, the DNP Products already aims to provide scientific evidence in the solution profiles and focuses on life cycle analyses, impact assessments and standards such as the "Blue Angel". These documents can be submitted to the jury as annexes, measurably underpinning green impact statements and thus anticipating the forthcoming Green Claims Directive.
The Green Claims Directive does not apply to communication about the company as a whole (and therefore to the seals of the DNP Unternehmen), as it only relates to products and services. The GSA Company label can therefore be used for corporate communication as a whole without restrictions even after the Directive comes into force. It bears the term "company" and thus clearly distinguishes itself from product labeling, even when used on products.