My Boo GmbH aims to position its innovative bamboo bicycle frame as a serious alternative on the European bicycle market, primarily in German-speaking countries. The company manufactures bamboo frames in cooperation with The Yonso Project in the Ashanti region of Ghana. The frames are then distributed to more than 100 specialist dealers in several European countries. The revenues generated in Ghana through
the construction of the my Boo frames have been used in recent years to fund hundreds of local school scholarships and support a microcredit scheme for women from the region. The creation of almost 40 permanent and, by Ghanaian standards, fairly paid and socially insured jobs actively combats the lack of local job opportunities and provides a secure livelihood for the frame builders and their families.
On 14 November 2018, the jury of the German Sustainability Award will select the top 3 entries and the winner.